Cavell on the Road – CCS Munich

On a misty German morning last week, it was time to get set up in central Munich, for the 2019 Cavell Cloud Comms Summit Roadshow. This was our third stop on the roadshow, having visited Paris and then Madrid. The final stop on this tour will be London, in March 2020, so be sure to join us there.


We opened the afternoon with a state of the market talk from our Director of Research & Consulting, Matthew Townend. He also addressed the question on everyone’s mind, what is the changing role of the service provider in an ever-shifting telecoms market, and how do these companies survive and thrive in a highly competitive environment.


Next up, Dominic Black our Head of Research took the attendees through some of the German findings from our EU & US Enterprise Insight Report. This report covers some interesting areas like reasons that companies have adopted cloud voice, how many services they have integrated with their cloud voice services, and who they consider to be the best source of information when thinking about purchasing a cloud voice solution.


Following on from this, we had our first fireside chat with Florian Buzin, from Starface and Markus Krammer from NFON. The topic of discussion for them was reflections on the changing market and it was good to hear what was happening in Germany from companies on the ground.


Then we had some presentations of future revenue opportunities from John Byron at Talkdesk discussing Contact Centre as a Service, Mehmet Hussein at Voxbone talking about APIs and their role in scaling communications, and Yann Le Merie at RingCentral on the current state of enterprise communication, growing trends and how RingCentral is helping their customers. After the initial presentations were done, we moved into a panel with the above speakers, delving more into how they each thought the German industry would be changing over the next few years.


After this we had our second panel of the day, focusing on the Vendor perspective with, Marco Crueger at Swyx, Joerg Kampers at Metaswitch, Christoph Grutter at Ribbon and Raphael Studer at Panasonic joining Dom on the stage to discuss the future of platforms.in

Finally, we finished off the day, with a talk by Cavell’s new Cloud Networking Senior Analyst, Finbarr Goode Begley (myself) on the future of cloud networking opportunities for service providers. I gave an overview of SD WAN, explaining what the term meant, and the trouble with creating a definition for a new technology when the vendors providing it all claim it means different things, as well as, the market and what the European landscape looks like.


That wrapped up our day in Munich, so for the Cavell team it was time to relax, grab a stein and sample some of the local cuisine and Christmas markets. We’ll see you all in London in the New Year for more Cloud Comms Summiting.

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