Cisco continue to support their Broadworks base with the launch of Webex for Broadworks

Launch of Webex for Broadworks

There are over 26 million Broadworks end users delivered by a range of Service Providers who have, for obvious reasons, been looking for collaboration and meetings solutions as they have invariably been forced to work remotely or from home. Webex has seen exception growth and usage throughout COVID-19 with many organisations using the service, with Cisco stating that at peak hours, volumes of meetings on the Webex platform were up 24x usual levels.  
By launching Webex for Broadworks, service providers will use their existing Broadworks platform for the call control whilst laying Webex on top as a cloud service to offer collaboration, meetings and messaging service all in one application.

Support for Service Providers

Service Providers will be given a host of training, onboarding and support as well to support bringing their customer base the Webex application with the following programs:  
Planning: Comprehensive onboarding and go-to-market project plans.
Administration training: e-learning course providing a deep-dive on the technical implementation for Service Provider administrators.
Marketing: Brandable marketing collateral, campaigns, and messaging toolkits.
Sales enablement: end-to-end online sales training program, to bring sellers up-to-speed on the offer, product, and key unique differentiators.
End-user support: A robust online help centre curated specifically for the Webex for Broadworks’ offer for end-user self-serve support.

Providing SPs with a Microsoft Alternative

It’s clear that Cisco have wanted to bring BroadSoft closer under their umbrella for a number of years and if the BroadSoft base are able to take this to market successfully, this should help to give service providers a viable product to sell against Microsoft Teams who they see as their biggest threat to their business. We expect that Cisco’s wider set of products like Meraki will be well received by service providers as well as offering a more secure edge becomes important as more companies keep remote working in place. 

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