Introducing One Cavell

Cavell has overtaken a complete rebrand over the last 6 months, feeling that our old brand, proposition and messaging no longer reflected who we are. Most of our clients only know us for one of our main three business lines – analyst services, educational services or engineering services. Cavell hosts large scale-global events like the Cloud Comms Summit London in early March yearly, but we also work on major strategic consulting projects and due diligence exercises. We needed to improve how we talk about the breadth of our capabilities and resources together.

Recognising a universal purpose statement for Cavell

To Provide the expertise that turns ideas into action.
We felt this summed up everything we do. The trigger for action could be a market report, a training course or technical assistance. But our real enemy is inertia and we get up in the morning to help accelerate your innovations, whether that’s rolling out a new technology, launching into new territory markets, or acquiring another company.

Putting the client first

The biggest lesson we learned from the proposition development process is that we needed to put the client first. You are the hero and we exist to help guide you on your business journey. Cavell is also in the fortunate position of having a clientele that fits into one of three categories – service providers, technology providers and investors – which gives us the opportunity to talk directly to you about the ways we may be able to help you. Our content and messaging now reflects this customer-centricity.

Launching 'One Cavell'

The 2020 Cloud Comms Summit also acted as the launch party for our new brand. Not just a New Cavell but One Cavell. One company with diverse lines of business yet united by a complementary service portfolio, a common set of customers, and a shared sense of purpose. The Cavell brand now brings our people together too.

We hope you love what we’ve done with our rebrand and revamped proposition. We want you to be as proud to work with us as we are to work with you. Cavell would like to thank all the team at Cavell and at Sunfish Advisory for the creativity, insights and hard work that got us here, looking good and feeling great.

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Getting the Most of a Virtual Cloud Comms Summit

Matthew Townend
Executive Director
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Francisca Dinga
Events & Marketing Manager
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