Welcome to Washington, Cloud Comms Summit US 2019 – Day One

Today marked the first day of Cavell’s US Cloud Comms Summit in the Lansdowne Resort near Washington D.C. 

The morning of the summit started with a member’s only meeting of the Cloud Communications Alliance. The member’s met to have a productive session sharing best practices, discussing recent research the CCA did of its members, and hearing from fantastic speakers like Michael Tessler, Cloud Calling & BroadSoft Business Leader at Cisco.

The afternoon saw the event opening up beyond the CCA members, to the Executive Summit, with a keynote from Elka Popova, VP & Senior Fellow, Digital Transformation at Frost and Sullivan. Elka shared her thoughts on the market, digital transformation, and how it is changing how we do business.

After this, we took ourselves out of telecoms and turned to Pete Leibman, Executive Recruiter, Consultant and author of the book “Work Stronger” to hear how we can all achieve more and stress less.

Throughout the afternoon we continued to hear expert opinions, our first panel was CEOs from companies like CoreDial, StarBlue, Phone.com and Evolve IP. There were some interesting points made near the end of the panel about the role of 5G and how it will expand the availability of business-quality access. Alan Foy CEO at StarBlue, saw this leading to a place where mobility becomes the next competitive telecoms battleground, advocating that companies need to prepare for this next wave. The current generation is mobile first, and is making their way into the workforce and telecoms providers have to be ready to change with them.

Our second panel of the afternoon turned its attention to “How to build shareholder value in a cloud comms business”. The panel featured several financial analysts including Gerry DeHaven, Partner at Q Advisors, Dmitry Netis, MD, Senior Analyst Technology Equity at Stephens Inc, and Catherine Trebnick, Senior Research Analyst at Doughery & Company. These were joined by Todd Zittrouer, CEO, at Momentum Telecom and Jeremy Segal, Vice President Corporate Development at LogMeIn to talk about their own company’s approach to generating shareholder value. There was a lot of ground covered in this panel about how different companies are valued and where shareholder value comes from, however, one point that really stood out for me was the discussion about how you review a company for acquisition. Gerry DeHaven from Q Advisor highlighted churn as one of his key points of evaluation for acquisitions as they don’t want to acquire companies where the customers aren’t happy with the product and leave regularly.

Our third panel of the afternoon, featured a group of analysts from our own Cavell Group, Frost & Sullivan, IHS, COMMFusion and BCStrategies.com discussing their different findings and research into the market. One interesting point from this panel was the potential threat of larger companies like Microsoft and Google entering the UC space.

So far, It’s been a great day and we are looking forward to the main session of the summit tomorrow, but first it’s time for our cocktail reception, to hear from Eric Burger, CTO of the FCC and end the evening with a Gala Dinner (now indoors due to thunderstorm warnings). See you all tomorrow!

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